Executive summary
Frontwalker delivered a brand-new website and a gift-card service to support sales through smart, well-targeted marketing, enabling customers to send café products as SMS-delivered gifts that recipients could redeem at any location.
The challenge
1. Business challenge
The client wanted to expand sales through marketing suited to its café business, while making it easier for customers to gift its products without having to specify a particular pickup location.
Key business challenges included:
- The client wanted to expand sales through marketing well suited to its café business.
- Customers needed an easy way to gift the client’s products without needing to specify a particular pickup location.
2. Technical challenge
The gift-card service needed to support automatic SMS delivery and flexible redemption at any café, while the new website and gift-card service had to be designed and developed together as a coherent offering.
Key technical challenges included:
- The gift-card service needed to deliver automatically via SMS to the recipient.
- Recipients needed the flexibility to redeem their gift at any café of their choosing.
- The new website and gift-card service needed to be designed and developed together as a coherent offering.
What we did
1) Frontwalker’s approach and solution
Frontwalker developed a new website and gift-card service, working together with the client and its existing supplier through functional and design proposals and iterative refinement before development.
2) Delivered solution
- A brand-new website.
- A gift-card service enabling SMS-based gift purchases redeemable at any café.
3) Engineering & delivery
- Functional and design proposals developed together with the client's existing supplier.
- Iterative refinement with the supplier and client before development by two Frontwalker consultants.
4) Collaboration model
- Three-way collaboration between Frontwalker, the client and its existing supplier.
Business impact/results
Outcomes achieved
- Both the new website and the gift-card service launched successfully in May 2015.
- A new, flexible marketing and gifting tool supporting the client’s growth ambitions.
